AriZona wanted to compete with Snapple, a popular iced tea brand at the time that was manufactured in 1987. Arizonas first product was made available in 1992. "So we jointly saw an opportunity to add a splash of fruit to the category as we know consumers are looking for real ingredients and great taste. Arizona Beverages USA (stylized as AriZona) is an American producer of many flavors of iced tea, juice cocktails, and energy drinks based in Woodbury, New York. In addition to their original soda, PepsiCo also owns 22 other food and drink brands. Many consumers associate the company by namesake with its earliest soda brand, Pepsi. "Most of the current hard seltzers on the market are clear, with similar flavor profiles," Heineken chief marketing officer Jonnie Cahill said. The food and drink producer PepsiCo is the largest soda company in terms of the brands it contains and yearly revenue it brings in. According to the companies, this unique pairing enabled the two beverage giants to produce a drink unlike anything already on the jam-packed shelves. If you're thinking this is just another hard seltzer line, think again. "As both family-owned companies and brand building powerhouses, there are many synergies between Heineken and AriZona, making this a winning partnership to bring our unique seltzer proposition to the market," AriZona Beverages chairman Don Vultaggio said in a statement. Needing a little help with the boozy part of drink concocting, AriZona teamed up with Heineken to produce Sun Rise Hard Seltzer. In 2020, the company announced that it too was throwing its hat into the hard seltzer ring.
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